Always in search of “what should be that is not,” over the course of his career, Leland has analytically tested most all professional haircolor lines worldwide and he saw opportunity to fill a void in the industry. In 1989, Leland co-founded, ARTEC Systems Group with his business partner Michael Mazzei, an editorial and advertising hair stylist (did the hair for all Intercoiffure / Vogue advertisements in the US for 10 years), and co-owner of nuBest salon and spa, the biggest salon with adjacent biggest haircolor salon in the world with over 130 employees. The company developed innovative new products including the first true Color Depositing Shampoo, ARTEC Colorist Collection. This innovation was the first in the world and was the first new category in the Beauty industry in over 30 years: “Color Depositing Shampoos and Conditioners.” It created excitement throughout the United States and Europe.
Taking it to the next level, ARTEC created the patented concept, “Personalized”, allowing colorists to mix together ARTEC Color Depositing Shampoo colors to create a personalized color match for their clients’ haircolor.
ARTEC Color Depositing Shampoo was also voted Best Color Depositing Shampoo in consecutive years by over 50,000 to 75,000 hairdressers on behindthechair.com, a website for the professional salon industry. KIWI Coloreflector, ENAMELS Permanent Hair Color and TEXTURELINE Hair Styling products are all additional product lines developed by ARTEC, many winning the Allure Best in Beauty awards.
* ARTec and any trademarks used in connection with ARTec, including ARTEC and KIWI, are now owned of L’Oréal. This website is in no way associated with, sponsored by or endorsed by L’Oréal.